Emma Willis has officially made waistcoats the must-have fashion trend of 2025, and British women are taking notes. The This Morning presenter has been spotted wearing coordinated waistcoat and trouser sets on repeat, proving that this menswear-inspired look is the perfect solution for modern working women who want to look polished yet relaxed.

Why Emma Willis’s Waistcoat Obsession Is Perfect for UK Fashion

Emma Willis is one of several summer guest presenters on This Morning, and she’s been showing her penchant for women’s trouser suits of late, with one distinct twist: she’s dropped fussy blazers, for summer-ready waistcoats. One of the biggest spring/summer fashion trends for 2025, Emma has worn three waistcoats and trouser co-ords in the past week or so.

The presenter’s fashion choice couldn’t be more timely. With a heavy focus on suiting, designers really leaned into sharp formal wear over pretty dresses when it came to runway collections for the warmer months. Emma’s approach offers the perfect British compromise: smart enough for the office, relaxed enough for everyday wear.

Emma’s Go-To Brand: Why She Can’t Stop Wearing Me+Em

Taking to the This Morning sofa, Emma showcased how to style waistcoats with a modern feel, selecting all three of her outfits from British clothing brand, and Kate Middleton-approved fashion label, Me+Em. This choice is no accident – Me+Em has become the British brand of choice for women who want effortless sophistication.

The brand’s appeal lies in its “chic tailoring, clean lines, sharp, front leg creases and beautifully flattering fits”, making it the perfect match for Emma’s signature style aesthetic.

Emma Willis’s Key Waistcoat Looks That Are Trending Now

The Pinstripe Power Look

Emma Willis presented This Morning in a sharply tailored blazer and matching trousers. In a cream hue with a black pinstripe detail, the androgynous two-piece by British clothing brand, Me+Em gave an elegant nod to the spring/summer fashion trends of 2025.

Fashion experts love this look because “the vertical stripe draws the eye down the body, making you look instantly taller. While a cream suit can feel understandably daunting, the black pinstripe breaks up the brightness and helps to ground the look”.

The Burgundy Autumn Trend

Emma teamed a striped shirt with a pair of tailored burgundy trousers, and we’ve fallen head over heels for the latter. Best of all, though, is that deep burgundy hue – these are trousers that bring a little joie de vivre to autumn dressing. More polished than plain old red, burgundy was a staple on both Gucci and Miu Miu’s recent runways.

The Champagne Co-ord

Emma hosted Monday’s (11 August) This Morning in a sleek waistcoat-and-trousers co-ord and we can’t envision anything working harder in our new-season wardrobe. Kicking off a week of hosting in a champagne-hued two-piece, Emma nailed androgynous cool.

How to Style Waistcoats Like Emma Willis

The Basics

Emma swapped out a classic blazer for a smart, round-necked waistcoat, teamed with tapered trousers. Waistcoats have seen a sharp rise in popularity over the past few months, and while you can wear them over blouses or as part of a three-piece, Emma opted to button hers through to create a top, delivering a streamlined and unfussy finish.

Footwear Choices

When it comes to shoes to wear with tailored ensembles, select a colour already in your suit, such as picking out the pinstripe, to help pull your look together. While heels will add a feminine feel, loafers or brogues will deliver a more directional, fashion-forward finish.

Transitioning to Autumn

Come the autumn, Emma could certainly wear this look again, slipping a black roll neck or blouse under the buttoned-up waistcoat to help add longevity and warmth to this stellar outfit.

Why Fashion Experts Love Emma’s Waistcoat Trend

According to fashion insiders, “Emma’s penchant for tailoring is part of her signature style. With a leaning towards more androgynous style, Emma softens her look with light colours, curve-loving cuts and subtle jewellery to finish her look. The waistcoat has been one of the biggest silhouette trends of the summer”.

The appeal is clear: “Offering a brilliant solution to what to wear on the heart, without compromising on polish, this is a vintage-inspired aesthetic with a thoroughly modern finish”.

Emma Willis Beyond the Waistcoat: Other Trending Looks

The Embroidered Statement Top

Appearing on This Morning, the presenter wore a gorgeous cream linen crop top from Farm Rio, with bold red embroidery and intricate lace cut outs, high-waisted jeans and summery platform sandals. This look proves that “Emma raises the style stakes significantly, its intricate embroidery, scalloped edges and cut-out detail elevating the overall look instantly”.

The BAFTA Power Suit

Emma Willis kept it classic in a checkered suit and black tie, coordinating with her husband Matt for their date night at the star-studded event, showing her versatility in formal tailoring.

How to Shop Emma Willis’s Style on the High Street

For those wanting to recreate Emma’s looks without the designer price tag, H&M’s waistcoat and trouser co-ord is under £50, offering an accessible way to tap into this trend.

The Emma Willis Effect on British Fashion

Emma’s consistent championing of British brands, particularly Me+Em, reflects a broader trend toward supporting homegrown fashion. Her Instagram appreciation post for the brand, where she shared multiple looks with the caption “When you find a brand that’s just right and you can’t stop wearing it #appreciationpost”, shows how influencer endorsement can drive fashion trends in the UK.

Why This Trend Works for British Women

The star’s menswear-inspired look is perfect for this time of year and will also fare well once the cooler weather rolls in, simply add a blazer for good measure. This adaptability is crucial for British weather and lifestyle needs.

Emma Willis has proven that “power dressing can be cool”, offering British women a fresh alternative to traditional blazer suits that works from the school run to the boardroom.

The Bottom Line: Emma Willis has single-handedly made waistcoats the must-have trend for autumn 2025. Her repeat wearing of coordinated Me+Em pieces on This Morning has shown British women that sophisticated dressing doesn’t have to be complicated – sometimes the most impactful fashion statement is simply finding what works and making it your signature style.